MKB Finance & Lease - Lead Generation Platform

Project overview

The website positions MKB Finance & Lease as an independent lease broker for machines, vehicles, and equipment. It was built first and foremost as a lead-generation channel for business enquiries, with the goal of creating trust and guiding visitors quickly toward a concrete next step.

For small business owners, clarity matters: what is possible, for which type of investment, and how do you get in touch quickly? The combination of clear explanations, an integrated lease calculator, and a direct contact flow lowers the barrier for that first enquiry.

Collaboration

Together with the client, I determined the structure, worked out an initial visual direction, and implemented the content. In short feedback cycles, we mainly refined the wording and calls-to-action so the site stayed understandable within a finance and compliance-sensitive context.

Technical implementation

• WinterCMS + Tailwind CSS for a lean, responsive front-end with utility-first CSS.
• Twig templates and server-side forms (Laravel plugin) for solid SEO and easy content management.
• External lease calculator integrated into the site as a fast first orientation tool for visitors.
• Optimized imagery and a lightweight front-end to keep the website fast and easy to use.
• Structured data markup (FAQ & Organization) to support the content more effectively in search engines.

Challenges

• First production project with Tailwind within WinterCMS - integrating the utility workflow without breaking existing templates.
• Writing correct, understandable copy within strict financial compliance guidelines.
• Building a feature-rich site with minimal plugins to keep performance high.

Result

The result is a website that positions MKB Finance & Lease more convincingly and helps business visitors move more quickly toward an enquiry or first calculation. Instead of only informing, the site actively supports the commercial flow with clear information, a practical calculation tool, and a short path to contact.

The website is still actively used as an online lead-generation channel, which makes it a practical combination of visibility, trust, and conversion support.

Reflection

This project reinforced how important it is to present complex or financially sensitive information clearly without oversimplifying it. In this type of market, understandable copy, a trustworthy visual presentation, and a logical contact flow make a real difference.