Digital partner for service businesses
FreshConnected helps service-oriented SMBs with websites, automations and custom software that fit how clients come in, enquiries are followed up and work gets done.
Since 2017
Ongoing experience in digital projects
1 point of contact
From first question to delivery and follow-up
9+ ongoing clients
Active relationships of 5 years or more
Who we are
FreshConnected works with entrepreneurs, SMBs, foundations, associations, and startups that want to grow, work more efficiently, or build a stronger online foundation. We value clarity, direct communication, and solutions that make sense.
What sets us apart is that we understand what an organisation truly needs and also know how to make it work technically. We never start with a standard solution. We start with the question behind the question: how do you work right now, where is time or clarity being lost, and what is the most sensible next step?
That does not produce fancy pitches, but it does produce solutions you can actually use in practice.
Hi, I'm Pim.
You can come to me with your first question, the project itself, and everything after launch.
How FreshConnected came to be
The foundation of FreshConnected goes back to 2017. It started as JixawStudio, from within and alongside the family company Jixaw. At that stage, the focus was mainly on websites, design, and digital support.
Over time, client needs evolved. It became less about being online in general and more about processes, integrations, automations, and software that needed to match the way an organisation actually works.
In 2024, that development led to the name FreshConnected. Not as a completely new beginning, but as the next step that better reflects what we do today: helping organisations build a stronger online foundation and a smarter digital way of working.
Timeline
Started as JixawStudio, focused on websites, design, and digital support
Evolved into FreshConnected, with a broader focus on processes, automation, and custom work
One point of contact for websites, integrations, automations, and software that truly fits
How we work
We keep it simple. No unnecessary jargon, no endless email threads, no surprises at the end of a project.
You have one point of contact, from the first conversation through go-live and beyond. We are direct, honest, and communicate clearly about what we do, why, and when. If something is not feasible or not the best choice, we say so.
Small team, strong collaboration
FreshConnected is deliberately kept lean. Pim is your fixed point of contact and leads the project from intake through delivery and follow-up.
When needed, we work with a trusted group of regular specialists and partner companies, for example in design, development, marketing, or additional technical expertise.
For you, it stays clear: communication, responsibility, and coordination remain in one place, while the right expertise is brought in whenever the project needs it.
What we can do for you
Most projects start somewhere concrete: a website that no longer fits, processes that require too much manual work, or the question of how something can be set up better.
Not sure where to start? Request a free FreshScan →
From online foundation to full growth
Our services are built around six pillars. No fixed sequence or mandatory package, but a logical structure of everything a business might need digitally.
Foundation
Online foundation & continuity
A strong website or webshop, plus hosting and management so everything keeps running reliably.
Efficiency
Processes & automation
More structure in the way you work, less manual effort, and better collaboration between systems.
Growth
Custom software & visibility
From tailored software to visibility and further development when your business is ready for the next step.
Sometimes that starts with just pillar 1. Sometimes there is an immediate need for more. We look together at what makes the most sense right now.
Who we work with
We work with service-oriented SMBs looking for a practical digital partner. These are often businesses and teams that:
- receive enquiries through their website, email, phone or WhatsApp, but lack a clear overview of follow-up
- do not come across clearly enough online about what they do and for whom
- want a more professional online presence without jumping straight into a heavy custom project
- spend too much manual effort on their quoting or enquiry process
- use separate tools that do not connect well with each other
- want to start with a solid website foundation and grow later into automations or custom software
It does not matter whether you are just starting out or have been at it for years. What counts is that there is a shared direction: you know where you want to go, we make sure the technology gets out of the way. The partnerships that work best go beyond a single project. Not by design, but because the most value comes once we understand how your organisation actually works — your processes, your bottlenecks, your ambitions. Clients who come back after the first project do not need to explain everything again. We simply build on what is already there.
Frequently asked questions
- What exactly does FreshConnected do?
- FreshConnected helps businesses and organisations work smarter with practical digital solutions. That sometimes starts with a website, but equally with a system integration, an automation, or custom software. We understand what you need and know how to make it work technically.
- Which businesses do you work with?
- We work with entrepreneurs, SMBs, foundations, associations, and startups looking for a practical digital partner. It does not matter whether you are just starting out or have been running for years. As long as there is common ground, we will find a way forward together.
- What does a collaboration look like?
- We always start with a conversation: what do you need, what fits your business, and what is the most sensible step right now? No standard package, but an approach that suits your situation.
- Do you work alone or with a team?
- You have one fixed point of contact in Pim. Depending on the project, we also work with a trusted group of specialists and partner companies, for example in design, development, or marketing. Responsibility and coordination stay central in one place throughout the project.
- How did FreshConnected start?
- FreshConnected builds on work that started in 2017 under the name JixawStudio. In 2024, the name FreshConnected was introduced to better reflect the broader scope of the work today: not only websites, but also processes, automations, integrations, and custom software.
- What does it cost?
- That depends on the project and service. We offer both fixed packages and custom solutions, and are always transparent about costs. A no-obligation conversation or free FreshScan will quickly give you clarity.
A selection of our work
View all projectsBody Central Breda - Personal Training & Pregnancy Fitness
Local website for Body Central Breda that clearly presents services, rates, and the 'Pregnant & Fit' specialism to build trust and encourage enquiries.
Verhuurmaat Suite - One Order and Rental Platform Behind Multiple Brands
Central order and rental platform that combines planning, inventory, and billing for multiple websites and rental brands inside one manageable system.
MKB Finance & Lease - Lead Generation Platform
Lead-generation website for SME financing with a clear proposition, integrated lease calculator, and fast contact flow for business enquiries.
"I worked closely with Pim (FreshConnected) for 9 months and experienced it as very positive. Pim is a flexible, pragmatic, and reliable developer with..."
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"I worked closely with Pim (FreshConnected) for 9 months and experienced it as very positive. Pim is a flexible, pragmatic, and reliable developer with a wealth of knowledge and experience. He is versatile and always thinks along in a solution-oriented way. During my onboarding, I could come to him with all my questions. Pim took the time to explain things calmly and clearly, which helped me enormously to quickly find my footing. He is also pleasant to work with in meetings: he doesn't beat around the bush, expresses himself clearly, and dares to make decisions when necessary. Pim is someone you can count on, and I am certain he will be of great value to any team he becomes part of in the future."
"During the time Pim (FreshConnected) worked for Innovend, I got to know him as an eager to learn, result-oriented, and especially helpful person where..."
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"During the time Pim (FreshConnected) worked for Innovend, I got to know him as an eager to learn, result-oriented, and especially helpful person where support for customers and colleagues is paramount. Clear communication and short lines of communication contribute to achieving results, targets, and deadlines while quality is guaranteed. An absolute asset to any team!"
"Pim (FreshConnected) is a versatile and driven full-stack developer with strong expertise in Vue.js, Angular, Laravel, and Python. During our collabor..."
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"Pim (FreshConnected) is a versatile and driven full-stack developer with strong expertise in Vue.js, Angular, Laravel, and Python. During our collaboration, he not only developed efficient and stable software solutions but also realized complex hardware integrations. His ability to quickly analyze and solve problems, both technically and in user support, made him a valuable asset. Additionally, he is communicatively strong and works in a structured manner, which made the collaboration very pleasant. I can certainly recommend him to anyone looking for a reliable and skilled developer!"
"Collaborated with Pim (FreshConnected) for a long time on various software projects in a complex organization. Pim is involved, knowledgeable, and alw..."
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"Collaborated with Pim (FreshConnected) for a long time on various software projects in a complex organization. Pim is involved, knowledgeable, and always willing to think along. I would certainly recommend Pim!"
"Working with Pim (FreshConnected) is very easy. He sets realistic frameworks himself and then moves quickly to deliver a great result. On top of that,..."
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"Working with Pim (FreshConnected) is very easy. He sets realistic frameworks himself and then moves quickly to deliver a great result. On top of that, he brings many ideas of his own that make the end product even better."
"Pim helped me create a beautiful, clear, and complete website, along with a guide so I can manage it myself. He was able to incorporate all my wishes..."
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"Pim helped me create a beautiful, clear, and complete website, along with a guide so I can manage it myself. He was able to incorporate all my wishes and always helps me quickly whenever I have questions or need assistance. Communication is excellent, and it's great that so much can be done remotely. His work is always high quality and functional. Pim is also great at thinking along when it comes to new or different needs."
Let's get acquainted
Curious whether FreshConnected can help? Get in touch. We look at your situation together and are straightforward about what does and does not make sense for your organisation.